Customer Satisfaction In Public And Private Sector Banks In Chengalpattu District

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Published: Dec 29, 2023
DOI: https://doi.org/10.53555/jrtdd.v6i10s(2).2766
Keywords:
Customer Satisfaction Service Quality ATMs Banking Computerization Credit Cards Debit Cards Technology Transaction Based Banking Services

Main Article Content

Ms. M. PRIYA
Dr. N. Periyasami

Abstract

The primary objective of this research paper is to evaluate the quality of services provided by both public and private sector banks operating within Chengalpattu District. In the face of intense competition and rapid technological advancements, the banking system is confronted with challenges that necessitate service providers to not only meet but surpass the expectations of their target customers. The current investigation is designed to gauge the utilization of services, particularly the enabled services, in these banks. Furthermore, the study aims to analyze the various factors that influence customer satisfaction with the quality of services offered. The research was specifically conducted in public and private sector banks located in Chengalpattu District, Tamil Nadu, utilizing a convenience sampling method for sample selection. Branches were chosen with a focus on those providing enabled services, reflecting a strategic approach to understanding and enhancing customer satisfaction in the banking sector. Establishing easily accessible feedback channels encourages customers to express opinions and concerns actively, providing valuable input for continuous refinement and adaptation of services to changing needs.

Article Details

How to Cite
Ms. M. PRIYA, & Dr. N. Periyasami. (2023). Customer Satisfaction In Public And Private Sector Banks In Chengalpattu District. Journal for ReAttach Therapy and Developmental Diversities, 6(10s(2), 2153–2157. https://doi.org/10.53555/jrtdd.v6i10s(2).2766
Issue
Vol. 6 No. 10s(2) (2023)
Section
Articles
Author Biographies

Ms. M. PRIYA

PhD. Research scholar, Department of Commerce, Annamalai University, Annamalai Nagar, 608 002

Dr. N. Periyasami

Professor, Department of Commerce, Annamalai University, Annamalai Nagar, 608 002

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