A Study On Customer’s Perception Cosmetic Products In Cuddalore District
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Abstract
The study is based on customer’s perception of cosmetic items in the Cuddalore District. The quality of a cosmetic item is the primary reason for customers' continued purchases of cosmetic products; quality, brand recognition, product knowledge, and pricing of cosmetic products are all impacted by respondents' age and employment. The research region was gathered on a date from Cuddalore, with a sample size of 200 respondents. The study found that many factors have a substantial impact on consumer perception. This study also adds to one’s understanding of how cosmetic businesses might be better understood based on customers' purchasing behavior.
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References
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