Influencing Factors of Brand Preference for Laptop Computers and Smartphones Among Government and Private College Students

Abstract

In the digital age, understanding the factors influencing brand preferences for technological devices like laptop computers and smartphones is crucial. This study investigates the determinants of brand preference among government and private college students through multiple regression analysis. Considering factors such as product attributes, promotional activities, pricing strategies, consumer engagement, and recommendations, this research aims to uncover the underlying factors driving brand preference. Drawing on a review of literature and empirical data, the study identifies significant predictors and explores their relative importance in shaping brand preference. Utilizing multiple regression analysis, the research reveals strong correlations between predictors and brand preference, with factors like promotional activities, product attributes, and recommendations emerging as influential. The findings underscore the significance of various factors in shaping brand preferences among college students and provide actionable insights for marketers and policymakers in the technology industry.