Impact Of Digital Marketing On Consumer Buying Behaviour Towards Electronic Products

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Published: Dec 25, 2023
DOI: https://doi.org/10.53555/jrtdd.v6i10s(2).2890
Keywords:
Digital Marketing Electronic Products Business Digital Media Digitalization

Main Article Content

Dr. T. Pandian
V. Praveen Kumar

Abstract

Digital marketing is very economical and beneficial to the company's bottom line. This study suggests that understanding the digital media platforms used by their target audience is a crucial factor in ensuring the effectiveness of digital marketing for electronic products. The study was undertaken to examine a significant shift towards impact in digital marketing compared to old or conventional marketing. Consumers are increasingly looking online to find the best price from digital marketers. This study suggests that digital marketing services, including search engine optimisation (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing and social media marketing, can be very beneficial to businesses. These services, are also becoming more common as technology advances and include e-books, optical discs, games and digital media optimization. It is evident that digital media platforms have connected us all and as a result, digital marketers now have more ways than ever to reach consumers online.

Article Details

How to Cite
Dr. T. Pandian, & V. Praveen Kumar. (2023). Impact Of Digital Marketing On Consumer Buying Behaviour Towards Electronic Products. Journal for ReAttach Therapy and Developmental Diversities, 6(10s(2), 2280–2285. https://doi.org/10.53555/jrtdd.v6i10s(2).2890
Issue
Vol. 6 No. 10s(2) (2023)
Section
Articles
Author Biographies

Dr. T. Pandian

Assistant Professor, Department of Business Administration Annamalai University Annamalai Nagar  - 608 002 (Deputed to Government Arts and Science College, Vadalur)

V. Praveen Kumar

Research Scholar, Department of Business Administration Annamalai University 608 002, Annamalai Nagar

References

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