Agricultural Marketing Dynamics in North East India: A Comprehensive Review

Abstract

This review delves into the intricate dynamics of agricultural marketing in Northeast India, exploring its historical evolution, current challenges, and future prospects. Through meticulous analysis of existing literature and robust data scrutiny, the paper aims to unveil the complexities of the region's agricultural marketing system. By delving into the historical context, the review traces the evolution of agricultural marketing practices in Northeast India, shedding light on their transformation amidst changing socio-economic and policy landscapes. Understanding this historical backdrop provides crucial insights into the foundational aspects of the contemporary agricultural marketing system in this unique region. The paper offers a nuanced snapshot of the present status of agricultural marketing in Northeast India, encompassing market structures, supply chains, price mechanisms, and stakeholder roles. It comprehensively addresses the diverse array of challenges and opportunities that define the current scenario, providing a deeper understanding of the factors influencing agricultural marketing dynamics. Central to the review is the identification and analysis of the myriad challenges confronting the region's agricultural marketing sector, including infrastructural deficiencies, information asymmetry, regulatory hurdles, and market inefficiencies. Through dissecting these challenges, the paper aims to provide insights that can guide targeted interventions and policy reforms. Looking ahead, the review explores the future prospects of agricultural marketing in Northeast India, considering potential pathways for innovation, growth, and sustainability. Emerging trends such as technological adoption, the rise of e-commerce platforms, and the evolving role of government policies are examined in shaping the future trajectory of agricultural marketing in the region. Through its thorough analysis and synthesis of key findings, this review contributes to a deeper understanding of the issues and opportunities within Northeast India's agricultural marketing system. By shedding light on both challenges and opportunities, the paper aims to inform policy formulation processes aimed at fostering sustainable development and inclusive growth in the agricultural sector of Northeast India.