Women Investor’s Perception Towards Select Mutual Fund Investments In Kerala

Abstract

Investors' general willingness to accept mutual funds as a reliable investment is critical to the mutual fund industry's expansion. The socio economic backgrounds of investors are diverse, and so are the rates of return they expect to earn and the level of risk they are willing to take. If the demographic and economic characteristics of these people are not first ascertained, it can be very challenging to produce goods that could satisfy the demands of investors. One can determine the asset allocation patterns that women investors will employ by examining the degree of risk and perception that they are willing to accept. Understanding the elements and factors that affect investors' decisions to invest is crucial when investing in mutual funds. Periodic performance evaluations are used to form the track records of mutual fund schemes. In addition, these reviews serve as a forceful marketing tool meant to extract money from private investors. The study goals are to investigate investors' perceptions of mutual funds and evaluate investors' performance with regard to them. The study was conducted with a purposive sample of 400 respondents who invest in mutual funds was chosen in order to learn how investors view these products. Google forms are used to gather the data, which is then analyzed using SPSS.