Impact Of Welfare Measures Nationalized Banking Employee Performance In Tamilnadu

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Published: Mar 30, 2023
DOI: https://doi.org/10.53555/jrtdd.v6i10s(2).3380
Keywords:
Customer Perception Service quality customer satisfaction banks

Main Article Content

Dr. M. G. Loganathan
C. Sasidharan

Abstract

The study aims to measure the service quality magnitude of regional rural banks. Such magnitude contains tangibility, reliability, assurance, empathy and responsiveness. This magnitude is strongly and positively associated with customer satisfaction. Next, service quality associates and affect customer satisfaction. The effect of tangibility and assurance is strong; reliability is moderate, but empathy and responsiveness are weak on customer satisfaction. On the whole, service quality dimensions influence customer satisfaction to more than 50%. Finally, the overall satisfaction of regional nationalized banks in Tamilnadu is moderately associated with customer satisfaction.

Article Details

How to Cite
Dr. M. G. Loganathan, & C. Sasidharan. (2023). Impact Of Welfare Measures Nationalized Banking Employee Performance In Tamilnadu. Journal for ReAttach Therapy and Developmental Diversities, 6(10s(2), 1673–1679. https://doi.org/10.53555/jrtdd.v6i10s(2).3380
Issue
Vol. 6 No. 10s(2) (2023)
Section
Articles
Author Biographies

Dr. M. G. Loganathan

Assistant Professor & Research Supervisor, Department of Business Administration, Annamalai University, Deputed to Govt. Thirumagal Mills College, Gudiyatham.

C. Sasidharan

Ph.D. Research Scholar, Department of Business Administration, Annamalai University

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