Positive Self-presentation and Negative Other Presentation as an Exemplification Self-presentational Strategy: A Critical Pragmatic Analysis

Abstract

The present study deals with the use of positive self-presentation and negative other-presentation for achieving the impression related to exemplification strategy. The problem of this study is that the use of positive-self-presentation and negatives other-presentation by Anjem Choudary for achieving the impression of exemplification for passing the ideology of extremism to the audience to gain acceptance for his radical groups and to control the minds of people has not been investigated from a critical pragmatic perspective. This study aims at investigating the use of this strategy for exemplifying himself and passing Islamic extremism to the audience. This study hypothesizesthat positive self-presentation and negative other presentation can be used for achieving the exemplification self-presentational strategy and Anjem Choudary uses this strategy for achieving this impression. This study is significant since it sheds light on the use of positive self-presentation and negative-other presentation for achieving the self-presentational strategies’ impression and passing different ideologies to the audience.