Comprehensive and Psychological Review and its Impact on Technology Driven Applications on Business Development and Diversities of Tourism and Hospitality Industry during Pandemic in Indian Prospective

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Prerna Nandwani, Deepali Bhatnagar

Abstract

Around the world, businesses and people have been significantly psychologically impacted by the COVID-19 outbreak. The global demand for hospitality services is at an all-time low as a result of closed borders and restricted travel in many countries. This article focuses on the psychological impact of COVID-19 on the hospitality industry, namely on hotels and restaurants. ICT (information and communication technology) and machine learning-based pandemic prevention tactics are other areas that are explored. This work has made use of exploratory research. The impact of COVID-19 has been examined in light of recent theoretical and empirical discoveries in the hotel sector. The COVID-19 issue has an effect on many different economic sectors around the world. The tourist industry, and especially hotels, which are regarded as the primary lodging structure, are without a doubt one of the industries that have directly suffered from this crisis. The large drop in reservations, which has forced the hotel industry to evaluate its organizational performance, is a result of border closures, travel restrictions, as well as the economic crisis, which has affected consumers' standards of living. This study attempts to discuss how Covid-19's effects on new technological features of consumer trust-building. Doors have opened for receiving visitors with little to no human touch because the hospitality sector's lockdown has partially been lifted. Technology-driven artificial intelligence technologies and big data analytics have benefited the following business sectors: reservations, check-in, check-out, accommodation, food experiences, conferencing, and delivery. Digital technology has made it simpler to impose the tight social distance standards. This essay looks at how technology supported the hospitality industry throughout the pandemic. The literature review focuses on COVID-19's effects and how technology has been essential to the industry's recovery. The study looked at the benefits of maintaining safety standards in a digitally enabled setting and gave hoteliers insights into understanding the new normal in the face of social estrangement. The study highlights the potential for technology, such as chatbots, big data, and artificial intelligence, to quickly implement staff training and retain customer, employee, and partner data. It discusses how technology may be used to improve Covid-19 safety regulations in the hotel industry and promote company continuity.

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How to Cite
Prerna Nandwani, Deepali Bhatnagar. (2023). Comprehensive and Psychological Review and its Impact on Technology Driven Applications on Business Development and Diversities of Tourism and Hospitality Industry during Pandemic in Indian Prospective. Journal for ReAttach Therapy and Developmental Diversities, 6(8s), 405–418. Retrieved from https://jrtdd.com/index.php/journal/article/view/902
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